MyInwardJourney

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April 13, 2004 9:38 AM

[Purpose.Driven.for.the.Soul]

I got back to the office today after working from the house for about 4 days (sick kids & wife) to find the regular pile of junk mail to sort through. I caught it out of the corner of my eye and uttered a silent, "Oh, God, please don't let it be what I think it is." It was - an advertisement for a special "The Purpose Driven Life Graduate" gift book. Now, I don't want to delve into the hot discussion that's already out there about the praises & evils of the "Purpose Driven" mass marketing empire - I just want it to stop already. I read the book - it was good ... but that was about a year and a half ago! And we're still churning out Purpose Driven (fill in the blank) ... graduate books, frames, Bible covers, decorations, calendars, & more.

Read the book, skip the accessories, and pray that Zondervan learns to deal with the fine line of Christian retail with more class. Otherwise we're in danger of seeing a good read turn into the next "Chicken Soup for the ..." nightmare.

Posted by Kristo on April 13, 2004 at 09:38 AM | Permalink